5 THINGS

I learn something new everyday. I also forget something old everyday. 5 THINGS is a quick, easy way to remember the important stuff about any lesson life throws my way.

5 THINGS: IDENTIFYING A BIG IDEA 

1. IT CAN BE EXPLAINED IN ONE SENTENCE.

2. IT CHALLENGES THE STATUS QUO

3. IT CONTAINS AN EASILY RECOGNIZABLE UNIVERSAL HUMAN TRUTH.

4. IT MOTIVATES PEOPLE TO DO SOMETHING.

5. IT'S EASY TO BUILD ON IT SPANNING ACROSS ANY MEDIUM.

Brad Taylor