Chip in for change
with Frito-Lay
How can you take a partnership between the one of the world's largest snack companies and a national recycling system? By understanding that Mom does what she can for the Earth when it's convenient, but she'll do anything for her kids.
We named the campaign "Chip In for Change" showing Moms that every Frito-Lay chip bag means money for your child's school. That's better for the environment and for her kids development.