PrimaLoft's camp comfort

Sales Associate turned expert. We didn’t forget the sales associates on the ground are key to consumer education and engagement. Gone are the hundreds of pages of stats and graphs, replaced by a 10 minute comedy featuring the key technologies and benefits presented in a way that covered the tech geeks needs while appealing to the typical 20-something’s nonexistent attention span. Oh yeah, we created a fold-up pocket guide in case taking notes during a movie in class wasn’t one of their strong suits.