House Rules
by Miller Fortune

If you’ve ever been to a house party you know each house comes with its own set of rules. Wipe your feet when you walk in. Say hi to the host, even if you don’t know them. And you better not walk in empty handed. And whatever’s in that hand better not be cheap. And it needs to go down smooth. That’s what makes Miller Fortune the perfect house party guest. Classy, yet unpretentious. It always fits in. And with its smooth flavor, it’s enjoyed by all. So whether you’re the host or a guest, if you come bearing Fortune you’ll be the life of the party.

We’re going to position Fortune as the perfect house party beer. Through social, digital and smaller activations we’ll introduce to people how cool house parties are through engaging content. We’ll position the flavor of Fortune as the perfect partner in your quest to host or attend the perfect house party, while dismissing the bitter taste of Heineken. Our content and social pieces will all lead up to the House Party Block Party. These will be 5 distinct house party themed activations, played out at the same time, in the same general location. Each location will be themed as a different type of house party (Casino Night, Fight Nights, Pool Party, etc).