BRAD TAYLOR
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Make It More Than Tech

Wawa is one of the east coast's best food options for convenience and gas stores with Built-to-Order Hoagies, fresh coffee and Sizzli hot breakfast sandwiches. What if we reimagined the in store experience and revolutionized how shoppers are prompted and engaged to create a truely rewarding experience?

We began by showcasing those fresh ingredients that make Wawa so popular. A mobile app that pushed rewards based on your proximity to the store brought a new sense of relevancy to those crunched for time. The fully interactive Hoagie Builder, made ordering a sandwich more like making one in your home kitchen. This is Wawa reimagined.

PrimaLoft® Performance Down Blend Launch (Trade)

PrimaLoft's has led the synthetic down industry for over 25 years, but with the popularity of goose down rising they saw an opportunity for innovation. They created PrimaLoft Performance Down, the first of its kind to perfectly blend actual goose down feathers and synthetic PrimaLoft fibers.

 

The result is the first down jacket that stays warm when it gets wet. This no longer puts outdoor enthusiasts around the world at the mercy of precipitation. It's a chance to Forget the Forecast.