BRAD TAYLOR
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"How do we talk to a new target audience?"

So, your Super Bowl parties are the best of your circle of friends right? Of course you plan months in advance for your menu, decor and superstitious rituals. But, life is full of surprises and another 20 people just showed up the day of. Now what?

Walgreens and PepsiCo partnered to offer a real last-minute Super Bowl party destination. We engaged shoppers throughout the playoffs offering savings, tips and recipes that included ONLY ingredients you could pick up around the corner at your local Walgreens. Sounds like a can of salsa and chips, well do we have a surprise for you.

PrimaLoft for Hunting

Sales Associate turned expert. We didn’t forget the sales associates on the ground are key to consumer education and engagement. Gone are the hundreds of pages of stats and graphs, replaced by a 10 minute comedy featuring the key technologies and benefits presented in a way that covered the tech geeks needs while appealing to the typical 20-something’s nonexistent attention span. Oh yeah, we created a fold-up pocket guide in case taking notes during a movie in class wasn’t one of their strong suits.