Elevate your game with Mountain Dew
Mountain Dew recently has become the official sports drink of the National Basketball Association and was looking for relevant and authentic ways to connect with the culture surrounding basketball. The NBA has leadership roles in many aspects of culture including; fashion, music, cars, sneakers and basketball both street and court. Mountain Dew partnered with MNTDew to influence and participate in this culture through the Elevate Your Game integrated campaign.