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Shelf space during back-to-school in the nation's largest grocery retailers is owned by big brands partnering with Box Tops. So, how does a smaller brand take share from the biggest name brands in the category during the most competitive time of year for space? By understanding the role a child's performance in school reflects on Mom's performance and offering her a truely complete morning solution that puts her kids at their best for school.
This campaign has been recently recognized with a 2013 Bronze Effie Award in the multi-brand shopper solution category. This was the only Effie awarded in the category for 2013.