BRAD TAYLOR
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Revolutionize the Experience

Wawa is one of the east coast's best food options for convenience and gas stores with Built-to-Order Hoagies, fresh coffee and Sizzli hot breakfast sandwiches. What if we reimagined the in store experience and revolutionized how shoppers are prompted and engaged to create a truely rewarding experience?

We began by showcasing those fresh ingredients that make Wawa so popular. A mobile app that pushed rewards based on your proximity to the store brought a new sense of relevancy to those crunched for time. The fully interactive Hoagie Builder, made ordering a sandwich more like making one in your home kitchen. This is Wawa reimagined.

WAWA REIMAGINED

Wawa is one of the east coast's best food options for convenience and gas stores with Built-to-Order Hoagies, fresh coffee and Sizzli hot breakfast sandwiches. What if we reimagined the in store experience and revolutionized how shoppers are prompted and engaged to create a truely rewarding experience?

We began by showcasing those fresh ingredients that make Wawa so popular. A mobile app that pushed rewards based on your proximity to the store brought a new sense of relevancy to those crunched for time. The fully interactive Hoagie Builder, made ordering a sandwich more like making one in your home kitchen. This is Wawa reimagined.